If an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost you $2.5 million in lost sales every year. Today’s sites (and especially their users) simply are not adapted to slow website performance. This isn’t just general personal preference, there is a legitimate business case for investing in improving your website speed.
Speed makes your visitors happy and keeps their attention.
The longer your site takes to load, the more likely a visitor will leave without converting into a customer, and the less likely they will be to come back or recommend you to others. Check out these stats:
- 40% of people abandon a site that takes more than 3 seconds to load.
- A 1 second delay in page response can result in a 7% reduction in conversions.
Speed impacts your Google rankings.
Site speed is a ranking factor. The company cares about it A LOT. In fact, they released this message back in 2010 in a blogpost explaining how websites with faster load times perform better compared to websites with slower load times: “You may have heard that here at Google we’re obsessed with speed, in our products and on the web. As part of that effort, today we’re including a new signal in our search ranking algorithms: site speed. Site speed reflects how quickly a website responds to web requests.”
Speed helps your site handle spikes in traffic.
Caching and other performance optimizations reduce the chance of your website going down if you get a lot of visitors at once.
Faster, smaller page sizes can reduce your bandwidth costs.
What are you waiting for? Talk to your website host and/or developer to get your site optimized asap. This week we covered WHY, but come back next Tuesday for “HOW to Improve Your Website Speed.”