If an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost you $2.5 million in lost sales every year.  Today’s sites (and especially their users) simply are not adapted to slow website performance. This isn’t just general personal preference, there is a legitimate business case for investing in improving your website speed.

Speed makes your visitors happy and keeps their attention.

The longer your site takes to load, the more likely a visitor will leave without converting into a customer, and the less likely they will be to come back or recommend you to others. Check out these stats:

  • 40% of people abandon a site that takes more than 3 seconds to load.
  • A 1 second delay in page response can result in a 7% reduction in conversions.

Speed impacts your Google rankings.

Site speed is a ranking factor. The company cares about it A LOT. In fact, they released this message back in 2010 in a blogpost explaining how websites with faster load times perform better compared to websites with slower load times: “You may have heard that here at Google we’re obsessed with speed, in our products and on the web. As part of that effort, today we’re including a new signal in our search ranking algorithms: site speed. Site speed reflects how quickly a website responds to web requests.”

Speed helps your site handle spikes in traffic.

Caching and other performance optimizations reduce the chance of your website going down if you get a lot of visitors at once.

Save money.

Faster, smaller page sizes can reduce your bandwidth costs.

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What are you waiting for? Talk to your website host and/or developer to get your site optimized asap. This week we covered WHY, but come back next Tuesday for “HOW to Improve Your Website Speed.”

statistics brought to you by EfficientWP, PlumVoice.

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